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Creative packaging draws applause in 11 mass and prestige categories.
August 29, 2011
By: Jamie Matusow
Editor-in-Chief
Here’s to the Winners! Creative packaging draws applause in 11 mass and prestige categories. The Stila Color Wheel Palette was the HBA Grand Award Winner in the International Package Design Award (IPDA) competition. The Color Wheel Palette package was submitted by Stila. Awards in 11 categories were announced at the IPDA Showcase Booth (No. 721) during HBA Global Expo, at the end of the opening day, June 28. Following is a close-up look at the winning packages in all 11 categories, as well as the names of the finalists. All of the winners, as well as all of the finalists, were on display at the IPDA Showcase adjacent to the Happi and Beauty Packaging booth until the close of the show on Thursday. The International Package Design Awards showcases and recognizes innovative packaging in the cosmetic, skin care, fragrance and personal care industries. The finalists are selected by the Committee of 100, which is composed of designers, suppliers, marketing companies and trade media. The Committee of 100 selects the finalists in each category, and makes its judgment based on the following criteria: originality; design concept; creative use of new materials, components and decorating processes; technical competency and effective brand messaging. COSMETICS MASS
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